Google in Quest to Virtual Reality, Pushing Hard with Partners
With advancing mobile technology, tech giants push harder to bring something new. It’s not new for the companies to battle in tug of war. Now, Google is in quest to introduce Virtual Reality (VR) and Augmented Reality (AR). The company is pushing hard to bring these experiences to the hand of phone users. During the CES electronics show is Las Vegas, the company’s hardware partners gave light over the quickening pace of the development of the new technology. And they also announced new devices featuring the company’s technology. Alphabet Inc’s Google is looking forward to make mobile experience leap to a different dimension.
Technology industry is following up with this technology and they also believe virtual reality and augmented reality poised to go mainstream after years of niche appeal. To keep up itself in the top of the list, Google eyes to position the vast network of smartphones that will feature virtual and augmented reality, known as VR and AR. And the company is partnering with wide network of hardware companies running its Android operating system. Should Google be able to introduce the technology without slightest of operation glitch, it will be no less than another revolution in the digital computing world.
One of the leading Chinese manufacturers Huawei Technologies Co announced on Thursday that they are soon bringing two of their smarphones in the market designed to work with Daydream View. Daydream View is a VR headset and is product of Google that was released last year. The other phone joining the Google’s quest will be AsusTek Computer Inc’s ZenFone AR. This phone will support Daydream along with Google’s Tango software for AR. With the help of the technology, the computer-generated content will be overlaid on the real world. AsusTek Computer Inc is a Taiwanese manufacturer. Google is expanding the line-up of participating phones and at the same time, the company also has a lot to do regarding introduction of VR to the masses, as the company officials believe the VR and AR ecosystem are yet in the early days. And it will take the company sometime to make it more mature.
Meanwhile, Google will also have to convince the developers and it will remain a challenge until the technology is available on a wider range of phones. Since, mainstream consumer interest in the technology remains largely unproven, nothing can be forecasted yet. Amit Singh, vice president for VR at Google responded to the reporters, “We are waiting for app developers to really use the platform for what it’s for.
With VR and AR expected to hit the mainstream, Huawei is exploring opportunities for Tango with Google. The manufacturer is already working with Daydream view and now looks forward to add AR in their phones continuously covering wider market. Asus has already started working with AR and the company also became the first to support both technologies of Google.
Google, as of now stresses more in a single program. The company doesn’t want a program overlap. Meanwhile, the company also believes that only after pursuing both, it shall hit success regardless of whether AR or VR becomes a mainstream hit.